the procurement of this pen is really just for it's name. It looks like a china pen, has an IPG nib and seriously doesn't appeal. But, the name caught my eye. This brand is trademarked by a local famous business. this makes it a singapore-brand pen.
i think it is no longer made. and nothing came up on the Internet.
there were 3 of them, however the other 2 were used and in a rather bad condition. This is the only one in new and un-used condition.
anyway, the history below....
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[source: https://www.trademarkia.com/ctm/caserini-000763144.htm]
On Friday, February 27, 1998, an european community trademark registration was filed for
CASERINI by
Three Rifles Holdings Pte Ltd ********, ******** **** **** ****.
The OHIM has given the trademark application number of
000763144.
The current status of this trademark filing is
Registered.
The correspondent listed for
CASERINI is
CSY LONDON
of
10 Fetter Lane, London, GB_LND
GB EC4A 1BR
.
The
CASERINI
trademark is filed in the category of
Leather Products (not including clothing)
,
Clothing Products
.
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[source : http://eresources.nlb.gov.sg/history/events/22b5e23e-1daa-42ed-8582-cc3d21b2a7f9]
Three Rifles Holdings was founded by Chong Chong Choong, who started out in the retail business at the age of 14 working at
pasar malam (Malay for “night market”) stalls in Bukit Panjang.
[1] When Chong was 20, he opened his own shop on Bukit Panjang Road selling shirts and other merchandise.
[2]
In
1971, after his trip to Japan to attend the world trade fair, Chong
bought over the Three Rifles brand from the previous owner. Chong then
expanded into shirt manufacturing and subsequently opened a small
factory in Geylang with only eight staff.
[3]
After setting up his flagship Three Rifles outlet in President Shopping
Centre, the company began opening outlets in People's Park Centre,
People's Park Complex, Katong Shopping Centre, Peninsula Plaza, Thomson
Plaza and City Plaza in the 1970s and 1980s.
[4]
Besides manufacturing its own brand of clothing, Three Rifles also
imported clothing brands such as Lonner, Portfolio and Rhomberg.
[5]
The company became the regional manufacturer for Emporio Armani, and
from 1980, it was also the regional representative for Italian fashion
label Caserini.
[6] In
September 2006, the company signed a manufacturing and distribution
licence agreement with French designer brand Pierre Balmain to
manufacture menswear under the brand and sell them in Singapore and
Brunei. Within a short space of about three months after signing the
agreement, the brand’s clothes were being sold at Pierre Balmain
counters at Robinsons and Isetan Scotts.
[7]The
company began to diversify into other businesses in the 1990s. It
branched into commercial and residential property development in
Singapore and Malaysia with the formation of a property subsidiary
company ,Three Rifles Land, in June 1994.
[8] In 1995, the company set up TV Media, a joint venture telemarketing company based in Malaysia.
[9]
After suffering a net loss of S$4.68 million in 2004 –due to provisions
for what it termed “impairment of assets”– Three Rifles was bought over
in 2005 by TR Networks, a sister company dealing in healthcare, beauty
and lifestyle products, which is also owned by the Chong family.
[10]
